Annika Lindström
Senior Financial AnalystAnnika spent eight years in retail finance before joining us in 2020. She specializes in cash flow analysis and working capital optimization for businesses with complex inventory needs.
Since 2018
We Turn Numbers Into Narratives
Financial statements are just the beginning. We help Australian businesses understand what their numbers actually mean and how to make smarter decisions based on real analysis rather than guesswork.
Built From Real Business Frustration
Back in 2018, we noticed something odd. Business owners would get their financial reports and immediately file them away. Not because they didn't care, but because the reports felt like they were written in a different language.
So we started doing something different. Instead of just handing over spreadsheets, we began explaining what the numbers meant in plain terms. Turns out, that's what people actually needed.
Now we work with businesses across Sydney's western suburbs, breaking down financial statements into insights that actually drive decisions. Our clients range from retail operations to service providers who need clarity without the jargon.
180+ Active Clients
7 Years
Experience
2.4k Reports Analysed
94% Client Retention
How We Actually Work
- Context-First Analysis We start by understanding your industry benchmarks and business model. A retail operation and a consultancy have completely different financial patterns, and we adjust our analysis accordingly.
- Trend Identification Over Time Single-period statements don't tell much. We look at patterns across quarters and years to spot what's actually changing versus normal variation in your business cycle.
- Ratio Analysis That Makes Sense We calculate the standard ratios, but then we explain what they mean for your specific situation. Current ratio matters differently for a manufacturer than it does for a service business.
- Plain Language Reporting Our reports skip the technical terminology. You get clear explanations of what's happening with your cash flow, profitability, and operational efficiency in language that doesn't require a finance degree.
Who Does The Work
Our team combines accounting credentials with industry experience. We've worked in the businesses we now analyze, which gives us practical perspective on what matters.
Recognition and Credentials
We maintain professional standards and have earned recognition from industry bodies for our analytical approach and client outcomes.
CPA Australia Member
Full membership since 2019 with ongoing professional development requirements met annually
ASIC Registered
Registered with the Australian Securities and Investments Commission for financial advisory services
Western Sydney Business Award
Recognized in 2024 for excellence in professional services to local business community
Let's Look at Your Numbers Together
We're based in Blacktown and work with businesses throughout western Sydney. If your financial statements feel more confusing than helpful, we can change that.
Visit us:
Westpoint Shopping Centre
Shop 2009/17 Patrick St
Blacktown NSW 2761
Phone: +61 402 088 513
Email: info@damorinthos.com